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Archive for July, 2011

Categorizing Online Behavior

July 12th, 2011 No comments

In association with the book Empowered by Josh Bernoff and Ted Schadler, Forester Research provides an online tool for helping companies define their clients using a set of seven overlapping categories. They call this “Social Technographics.”

This tool is really directed at B2B and B2C, rather than an educational context but the underlying taxonomy makes sense when narrowly considering individual students and faculty behavior using technology, and more broadly in examining the underlying dynamic in the classroom.

Bernoff and Schadler’s categories are

  • Creators
  • Conversationalists
  • Critics
  • Collectors
  • Joiners
  • Spectators
  • Inactives

They organize this as a hierarchy, with the following explanations of what defines the behavior in each category.

Social Technographics Ladder

One reason this descriptive model seems so apt for the educational context is the loose correlation it has with models which advocate for greater participation, collaboration, and application. This is the whole argument behind the power of Web 2.0 technologies, where passive consumers become active creators. It also echoes the underlying argument against purely lecture-based models of teaching in lieu of more collaboration and student-centered, interactive work.

One of the critical areas we are going to be asking faculty at IIT as we reach out to work more closely with them is how this kind of hierarchical description applies:

  • Where do faculty themselves fall, both personally and professionally among peers?
  • Where do faculty think their students fall and what are their expectations?
  • What kind of environment do faculty cultivate to meet those student expectations about being able to participate and collaborate?
Categories: Best Practices, Ideas, Research Tags:

A “Drinking from the Firehose” Post

July 11th, 2011 No comments

A member of the the LinkedIn “Instructional Designers & E-Learning Professionals’ Group” posted a question, seeking advice on useful tools.

I have not had the opportunity to evaluate each of the tools thoroughly (or even all of the sites) but these were some of the more useful looking ones cited in the responses.

Centre for Learning & Performance Technologies

Edudemic

GO2WEB20 (Web Applications Index)

Please reply with comments regarding any of the sites or specific tools.

Categories: Uncategorized Tags:

Bridging a Distance in Education

July 6th, 2011 No comments

Scientific American is backing a new STEM education initiative that tries to connect scientists, mathematicians, and engineers with public school teachers and classrooms.

The mission is to “seek scientists who are willing to volunteer to advise on curricula, answer a classroom’s questions, or visit a school”for instance, to do a lab or to talk about what you do.” The initial goal is a directory of STEM professionals by the 2011-12 school year and say “How much you choose to participate will be up to you.”

Overall they want to make “it easier for scientists and teachers to connect.”

For a brief post on the program visit GOOD or visit Scientific American for a direct link to more details and the registration information.

 

Categories: Best Practices, General, Ideas Tags: